Marketing

Joseph Lajos (INSEAD)

CAM: A Spreading Activation Network of Subcategory Positioning when Categorization Uncertainty is High

November 24, 2008 | ERIM Research Seminar | Marketing

Francine Espinoza (Robert H. Smith School of Business)

The Illusion of Avoiding Bias: How Correcting for Perceived Influence Can Make a Recommendation More Effective

November 10, 2008 | ERIM Research Seminar | Marketing

Murat Usta (Alberta School of Business )

Self-Regulatory Strength and Consumers' Relinquishment of Decision Control: When Less Effortful Decisions Are More Resource Depleting

November 03, 2008 | ERIM Research Seminar | Marketing

Sara Valentini (Faculty of Economics)

Customer Evolution in Sales Channel Migration

October 20, 2008 | ERIM Research Seminar | Marketing

Dan Goldstein (London Business School (LBS))

Choosing Outcomes versus Choosing Products: Consumer-Focused Retirement Investment Advice

October 06, 2008 | ERIM Research Seminar | Marketing

Jan de Houwer (Faculty of Psychology and Educational Sciences, Ghent University)

Conditioning as a Source of Liking: There is Nothing Simple about It

September 29, 2008 | ERIM Research Seminar | Marketing

Bart Bronnenberg (Faculty of Economics and Business Administration / CentER)

Consumer Search and Online Demand for Durable Goods

September 25, 2008 | ERIM Research Seminar | Marketing

Steven Sweldens (Rotterdam School of Management (RSM))

Evaluative Conditioning 2.0: Direct and Indirect Transfer of Affect to Brands

September 22, 2008 | ERIM Research Seminar | Marketing

Charles Weinberg (Sauder School of Business)

The Competitive Implications of A "No-Haggle" Pricing Policy: The Case of the Access Toyota Program

September 15, 2008 | ERIM Research Seminar | Marketing

Ceren Kolsarici (Desautels Faculty of Management)

Dynamic Market-Level Effects of Highly Regulated Advertising Messages

September 08, 2008 | ERIM Research Seminar | Marketing

Guenter Hitsch (Chicago Graduate School of Business)

Tipping and Concentration in Markets with Indirect Network Effects

June 23, 2008 | ERIM Research Seminar | Marketing

Yael Steinhart (Haifa Graduate School of Management)

The Sprinter Effect: When Involvement and Self-Control Fail to Overcome Ego-Depletion

June 03, 2008 | ERIM Research Seminar | Marketing

Diederik Stapel (UVT Faculty of Social and Behavioural Sciences)

When it Pays to be Violent: Putting Commercials in Context

May 19, 2008 | ERIM Research Seminar | Marketing

Darren Dahl (Sauder School of Business)

When Will Women Tolerate Sex-Based Advertising? A Sexual Economics Perspective

April 14, 2008 | ERIM Research Seminar | Marketing

On Amir (Rady School of Management)

Reflexive Positivity: How Uncertainty Can Improve Promotions

March 31, 2008 | ERIM Research Seminar | Marketing

Juliano Laran (Warrington College of Business)

The Influence of Goal Activation and Inhibition on Purchase Behavior

March 10, 2008 | ERIM Research Seminar | Marketing

Jaideep Prabhu (Tanaka Business School)

Innovation in Firms Across Nations

March 03, 2008 | ERIM Research Seminar | Marketing

Ilona de Hooge (Rotterdam School of Management (RSM))

The Good and the Bad, or the Moral Emotions? Towards a Better Understanding of Guilt and Shame

February 19, 2008 | ERIM Research Seminar | Marketing

Marieke Fransen (Faculty of Behavioural Sciences)

'Feel the Fit': Private Self-Focus Moderates the Persuasive Effects of Regulatory Fit

February 04, 2008 | ERIM Research Seminar | Marketing

Maria Galli (HKUST Business School)

Automatic Associative Learning of Brand Meaning

January 14, 2008 | ERIM Research Seminar | Marketing